Reading, Green Park

Rebranding

 

The Challenge

Green Park is a successful office park in Reading, managed by PRUPIM. It was launched in 1997 with a unique and exciting offer. This was articulated through its brand identity and supporting marketing material. However 12 years on the material was no longer fresh and was losing its effectiveness. The content of many of the brochures was also out of date. A fresh articulation of the brand and suite of marketing collateral was therefore required.

The Solution

Campbell Gordon were appointed to Project Manage the delivery of the new assets. This was a major project over a 9 month period requiring practical project management skill and marketing expertise. Reporting in directly to PRUPIM, Campbell Gordon coordinated the team through defining the scope of works, the design agency appointment, creation of all the content for the brochures and a comprehensive review and amendment programme.

The Result

A new set of high quality communication tools were delivered on time. These included a new logo, brand guidelines, nine brochures, a website and many other items. These have enabled the team to more effectively communicate to potential tenants the benefits of choosing Green Park.

"Renewing the marketing material for a scheme the size of Green Park was always going to be a major undertaking. We needed to ensure that the significant investment we were making was as effective as possible. We appointed Campbell Gordon to Project Manage and were delighted with the service we received from them. They had the drive to push hard and make sure things got done on time, and also crucially the marketing expertise necessary to extract the best results from the design agency."

Rory Carson - Associate Director, PRUPIM

 

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